Weekly redesigns — Edition №8

Another week, another redesign from the lovely social media feed that X is feeding me. So grab something to eat or drink and let’s get to it.

Before we dive into it, I might say some things that some people might find offensive. I want to say that I’m not trying to start any beef, and what I say is what I believe in and have tested or picked up from people I’ve worked with or admire.

Design is subjective and personal, as it should be. So if you’re angry about something you said, I hear you and I don’t care .

The design

Before we dive into it, I was informed by the original creator that the images and stuff are placeholders, and the copy was curated and provided by the client.

I get it, sometimes we can’t win

But if you didn’t at least try to convince the client that this direction is bad, then there’s no excuse.

First, let’s question the design itself to understand what works and what doesn’t (Not much does).

• The copy is not clear, I have no clue what this is about, we’re throwing fancy words around, again, like Champions (In italics? Why?)

“Modern money making”

What does that mean?

“Exclusive community”? Alright, now you got me!

• There’s a menu button for some reason when we have so much space at the top, which just adds an extra click for the user. So everything is hidden for some reason.

We have what I think is an AI-generated logo, that doesn’t work this small, nor does it answer the question, WHY A HORSE?

• The button is very hard to see, plus the arrow is a different color. Again, Why?

• The video thumbnail is AI-generated, clearly… the cars look the same… I’d like to remind you that it’s been some time, and I still have no clue what this is about; most of the people left already.

• The next section doesn’t tell me anything new, I still have no clue what you’re offering, and we have more AI-generated images with “GOLD” to make it special. I won’t talk about a daily coin bonus, what is that? Why is that, and so on.

Some of these decisions could be pushed by the client, but if they were, I hope there was at least some push-back from the designer to not do it.

You may think this is harsh, but this is what I do daily for my clients; this is what value is. You show them what works and what doesn’t, and you back it up with WHY and ask tons of questions.

Clearly, this design is very clickbait-ey.

My take on the design

I aimed to make it clear, simple, and minimalistic so it’s easy to scan and digest. The website is minimal, so this fits.

Since I still have no clue what that website is about, I had to come up with something resembling it but being clearer (It can still be better than this)

1) I’ve changed the logo, so now it’s simple, it fits, and it’s clearly visible and can be scaled and still look nice.

2) There’s no need for fancy italics and fonts, I’ve used Inter/Lato… for this, by the way.

3) The headline is clearer; it’s a financial guidance company/community. The headline could be even something like;

“Learn how to invest with financial experts.”

Which is already even better than what I came up with.

4) The secondary text talks more about what in the Fu!k this is. If it’s not clear from the headline, which it should be.

5) Hint of what the offer is at the bottom, so we can see that the company helps with e-commerce, copywriting, clients, and stuff. Each of which has its own tailored image.

Not just a text label slapped on top of a linear gradient, which doesn’t tell me much. I couldn’t be bothered to make them all the same, consistent in style. For a client, you should!

The hands are AI-generated, can you tell? I doubt it, since it’s been through so much more iteration than just slapping it onto a design.

That’s how AI should be used: take the outcome, modify it, add to it, and then, when nobody can tell, USE IT

6) The images are brighter, so they clearly catch the attention. The whole site still gives off a polished and “professional” look without the use of Gold, plus the cards hint at what’s exclusive and paid by saying it on the card.

You should always think about how you want the user to feel first and foremost, then everything else.

If you want to achieve a clean, sleek, minimalistic, and professional look, you DO NOT need to use gold, AI, gradients, fancy cars, and stuff.

You can achieve it by simply aligning stuff to the grid, making it clean, and choosing the right typeface or adding microanimations. The animation took me like 3 minutes in @jittervideo

A lot to explore and to be polished if it were my project, but it looks good, right?

Last thing I want to say, if you’re designing stuff for clients for $3,000 put some more effort into it, show the value to the client and future clients, think about if you’d use your design, will it convert?

Does it look nice? Is the copywriting clear?

I hope this helps.

That’s it for today! Thank you for your time. I hope you enjoyed this episode. Have a beautiful day

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