3:33 min

Intro

What is the course about, how we approach landing page designs and what you need to be aware of before you start.

28:21 min

Writing

Never start your designs with the visuals. They need to start with a plan and that plan is best to be done outside of your design tools - without distractions.

47:17 min

Textframe

Textframe is a mix of a low-fidelity wireframe and a high-fidelity typography and layout. It allows for a much better understanding on how to structure the text further, write better copy and expand the message.

50:26 min

Header

Header is the most important part of the landing page because it’s the first thing people see. It needs to be both engaging visually, and carry a message that makes your users interested to learn more.

38:10 min

Header - versions

Learn how to create multiple variations of the header and how you can get inspired by other websites and incorporate that inspirations into your own work.

20:09 min

About us / social proof

After a visually heavy and engaging part, let’s give our users a breather and create a more minimal, easier to focus section talking about the product with included social proof. Of course in a couple potential versions!

73:10 min

Features

Features are the main focus of any landing page. They must convey the message in a way that’s informative, engaging and makes the users interested in finding out more.

24:54 min

Features - versions

Learn how you can show the most important sections in multiple ways, including showcasing real-world products alongside software.

27:48 min

Pricing & Testimonials

Two sections that require completely different approaches. Pricing has to be clear, readable and primarily functional, while in testimonials it’s good to focus on the human touch. Let’s explore how to do these right.

13:03 min

CTA’s & Footer

A couple of ways to create smaller CTA sections and a clear, readable and functional footer with tips on how to use the knowledge from the course to experiment further on your own.