The closer people are (or feel they are) to a goal, the more likely they are to continue.

Show progress. Reduce unnecessary steps and guide the user to finish the task.

 Goal-Gradient effect 

Jakobs Law or simply: Don't be too original If you try and reinvent the most basic elements of the interface, your users will be lost. They are used to how "everyone else" does it. Triangular text fields with weird buttons are a no-no.

Jakobs

Jakobs Law

Keep it simple

Millers Law

Doherty Threshold

Hick's law

Hick's Law

Fitts

Fitts's Law

Hick's law, which basically says the more options you create, the longer it take for the users to take action. So... 

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Hick's Law

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